Vitae Foundation

The Vitae Foundation has become a resource and standard bearer for pro-life both nationally and internationally. It is unique in that it is the world's leader in research of abortion decision-making and how best to apply that to marketing messages. Vitae is the only organization that is devoted to doing psychological research to effectively craft message about the abortion issue. In addition to crafting the right message and testing that message, Vitae designs marketing strategies for effectively delivering that message to not only reduce the number of abortions but also change the culture. As a non-profit, Vitae is an educational organization focused on creating a Culture of Life by building upon the research we've cultivated on abortion decision-making, sharing that research with other pro-life entities and reaching women and helping them find life-affirming alternatives when faced with an unplanned pregnancy.

Charity Navigator Ratings

Overall Rating

(3/4)|80.62 Score


(2/4)|74.9 Score

Accountability & Transparency

(3/4)|89 Score



Headquarter Address

P.O. Box 791
1731 Southridge Drive, Suite D
Jefferson City, MO 65109