Founded by Jessica Seinfeld in 2001, the GOOD+ Foundation (formerly Baby Buggy) is a nonprofit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of donated children's products and life-changing family services. GOOD+ Foundation grants donations of products and services to programs that have demonstrated a capacity to improve family economic security. Together we can provide for the immediate needs of a child while his/her parents get the support needed to help build their families' security over the long-term. Our three focus areas are: supporting new mothers, investing in early childhood and engaging fathers. Through the generous support of donors and nearly 45,000 volunteers, GOOD+ Foundation has donated close to 20 million items through its partner network across the United States. For more information, visit

Charity Navigator Ratings

Overall Rating

(4/4)|93.4 Score


(4/4)|90.67 Score

Accountability & Transparency

(4/4)|100 Score



Headquarter Address

306 West 37th Street
Eighth Floor
New York, NY 10018